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This contribution to the minorities and media discussion provides important insights into the newsroom decision-making process and the sociology and structure of newsrooms. It is required reading for all who are involved in news reporting, mass communication, media and minority studies, and cultural issues in today's society. Chapter 1 News Power.

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Chapter 2 News Coverage. Chapter 4 Geography and News. Recognizing that local news is the outlet through which most people get their news, Heider ventured into the local television newsrooms in two moderate-size, culturally diverse U.

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In this report, he uses his insider's perspective to examine why local television news coverage of people of color does not occur in more meaningful ways. Heider examines the perceptions of racism and ethnicity, and addresses such dichotomies as "white" news content determined by white managers being delivered by non-white news anchors, thus giving the appearance of "non-white" news.

White News: Why Local News Programs Don't Cover People of Color - CRC Press Book

He also considers how coverage of minorities influences viewers' perceptions of their minority neighbors. Heider, a practicing journalist turned academic, was struck by the similarity of local news broadcasts on TV across the United States, but even more by the overwhelming predominance of White news people and White interests on the news.

Since many urban centers, in particular, are heavily populated by African-Americans, Hispanics, Asians and other minorities, the author felt that this White orientation represented a serious failure of the local news media to adequately represent the concerns of their communities. This discrepancy is even greater in management and ownership than in what appears on the screen, since anchors often include non-whites.

This, often "token" representation tends to skew the public perception of the real power relationships within the stations and the over-all content of their local news coverage Ch.


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Heider focused his research on communities where African-Americans were not the dominant minority, "